Das Hochberg is a local winebar and foodstore in the south of Vienna. It has a contemporary interior, where it serves wines from the traditional winery of the owners.

It’s historical background is punctuated by a classic, high contrast identity, informed by the winebars fusion of tradition and modernity which extends across menus and signage. Das Hochberg‘s logotype is a strong and concise distillation of its concept through a custom display typeface that visualizes the meeting of old and new, being successfully used across all media.