The world-famous herbal liqueur Jägermeister continued the innovation strategy with Jägermeister Cold Brew Coffee and started with its introduction in USA, UK and Duty Free. The world’s most successful premium liqueur with its 56 herbs, blossoms, roots and fruits is slowly and masterfully composed to perfection with cold brewed Arabica coffee and a hint of cocoa.

Studio Oeding’s packaging design is part of the innovation and forms the strong personality of the product. The design language of Jägermeister Cold Brew Coffee connects the Jägermeister brand with the world of coffee and creates a unique and authentic character. The label structure with the well-known Jägermeister logo, the frame and the hierarchical levels is inspired by the Jägermeister brand and together with the Jägermeister orange creates an unmistakable connection. The powerful interpretation of the Bauhaus design language in combination with the concise number 56 reflects the unmistakable Jägermeister brand essence.