Ohita - Electrolux Design Lab 2013

  • The Ohita Experience

    Consumer Insight

    Ohita provides consumers with the best quality air in both, indoor and outdoor spaces.

    With a clip and vacuum suckers Ohita can be placed indoors on any flat surface, or used as a fashion product on our way through the city. Studies show that in big cities traffic problems are increasing, forcing people to use public transport, and be exposed to polluted air. Also, with the world becoming connected via smartphones, people catch onto fashion trends faster.

    Simply pick up one Ohita, and press on the clip  to put it on bag straps or clothes. After reaching a destiny place it on the wall to join it with others. This blocks polluted air, and bad smells caused by rising temperatures. 

    The BREATHING MECHANISM allows an increase in the air capacity and filter big quantities of air. Breathing like a diaphragm, each Ohita cleans up to 2500ml of air on each breath, this being the standard amount of air in a normal person's breath. This allows consumers to wear a small product with high filtering efficiency. 
    Ohitas can synchronize breathing, creating a relaxing kinetic sculpture.

    Studies show that in big cities people suffer from stress when being in big crowds, and rushed. Specialists recommend deep breathing excercises. 

    With this mechanism, consumers can relax by sticking to their Ohita's breathing rythm. Being in group, Ohitas simulate the movement of the ocean's waves, or even the leaves on trees. This relaxes consumers, making their indoor space a connection to nature. 
  • Group of modules placed over a surface. 
  • Ohita not only is appealing when it's closed and off, it also  let us see some interesting details on nylon fabric when it is breathing.
  • With urban living, and overpopullation, public transports will be more demanded. Take your natural air with you.
  • Spending an important amount of hours in the office and home with the same air affects our well being. Decorate your wall, and breathe the best air.
  • Electrolux Logotype, and power button. When turning ON the sides wholes for ventilation on the side of the product provide a soft light. 
  • Indicators on the side of the product indicating Battery Life, and Filter Life
  • When two or more Ohitas are placed together, they synchronize, and their sides provide a soft blue light coming from the ventilation wholes.
  • Buy it in different colors so you can match them with your daily outfits. Which one do you like the most?
  • Clip allowing us to hold it in our backpack straps, or clothes, and vacuum suckers to place them in different surfaces.
  • Lock, and Unlock button to open the inferior case, and change the bamboo charcoal, and filters
  • Pick up from the wall one module to take it with you. Don't worry about the other ones, your family will use them when leaving.
  • To turn On the product just press on the smaller face, it will sound similar to the mouse you normally use, but will feel better.
  • To use the clip and wear your Ohita out, simply press on the surface bellow.
  • So what about buying new accessories to compliment our Ohita products? Why not getting the rechargable board so you can give a place to your modules inside your house while they are charging?
  • We are in the age of connectivity, and with urban living we can't stay "out". So let's see what everyone is doing, and share them some info. Join!
  • Keep those memories from the country alive by replicating the air from your favourite place. Choose the one with the properties that would fit best for your activities. 
  • Little by little you are contrubuting to clean the environment by using bamboo charcoal. Share your amount of air cleaned with everyone.
  • Ohita cleaning the air with the sides of the surfaces.

  • Ohita Functionality
    Thinking of you, Ohita works under a series of technologies combining two air purification systems to provide the best quality air.
    Powered by a Graphene SuperCapacitor, the BREATHING MECHANISM, helped by a horizontal fan, pulls air in through the left side ventilation holes, where dust particles are stopped by the optional self cleaning GORE-TEX filters. A vibrating system shakes, and cleans the filters when the product is turned off.
    After this, air goes through a chamber of titanium dioxide coated rings, as with the Airocide Technology developed by the NASA, the titanium dioxide catalyst reacts with UV LEDs to kill every harmful pathogen, turning them into water vapour.
    A pulverized bamboo charcoal screen is installed after the titanium rings chamber, this manages air humidity, absorbing the water vapour produced by the Airocide Technology. The use of bamboo charcoal increases the bamboo planting, reducing C02.
    Finally, the air goes through the Replic'Air system powered by Smell-O-Vision Technology, placed next to the right side ventilation holes, which enables consumers to smell the different scents from specific places. With a recent development from the UCSD, and Samsung, a matrix of thin metal wires heats a bunch of different smells, blending them and making it possible to download, or replicate desired scents.
    When the purified air goes out the ventilation wholes, it is pushed directly to the room, or the consumers face, allowing to breathe the best quality air
     / 20 Best Concepts / 

    Thanks for your time and Appreciation.

    Jorge Treviño