This was a fun Christmas campaign for HFR. They specialise in the transport of cold products. I wanted to do something that was fun and festive, but still resonates with the brand intrinsics. I conceptualised, modeled, textured and rendered the scene. The sleigh was bought online at the last minute in order to save time. My main tools were 3ds Max, V-Ray and Photoshop.

It was rolled out on a fleet of trucks. The right side of the truck was an optical illusion, making it look like you can see into the truck when you pass it. The left side was more side on, as you would see it passing over a bridge.

The artwork was commissioned by Peechy Branding in Johannesburg, who also facilitated production and installation.