Jorge Gutiérrez Marco's profile

El País Semanal Tokyo 2020 Campaign

With Tokyo 2020 approaching, I was asked by my professor to make a campaign announcing Spain's participation in the Olympic Games. The campaign had to showcase the innovation of Japan towards the Games.
So I decided to create a series of 3D Renders showcasing some sort of hybrid games, where the opponents have been replaced by robots. 
The colors were chosen as a way to gimmick the colors that both countries share: the red.
The campaign
The campaign was somewhat simple: I choose El Pais Semanal, a dominical issue of one of the biggest newspapers in Spain to promote the event by giving inside their pages a poster signed by the members of each team showcased in the cover: rugby, basket, volley and so on.

The MUPI will showcase an animated cover version of each sport which I couldn't finish due to the deadline approaching.
Below are the renders without any text at all. 
Thank you for watching! If you liked it, please, like this project! Thank you and have a wonderful day ;)
El País Semanal Tokyo 2020 Campaign
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El País Semanal Tokyo 2020 Campaign

As part of a University subject, I was asked to develop a campaign for the Tokyo 2020 Olympic Games. This is my take on the games of the future, Read More

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