it's not about changing an emblem,
it's about changing the future.
The current image of FC St. Pauli does not reflect its status as one of the coolest and most progressive
football clubs in the world. What started as a community based football club of a working class area of Hamburg
now counts with a legion of fans spread all over the world, making this club Hamburg's best known export!
So, it' is time for the club to try a new approach. One that aligns the club's progressive stance with a brand designed
for a modern, global audience. One that pushes the FC St. Pauli brand forward, whilst not forgetting its past.
