HEADSWEATS PERFORMANCE GEAR
Projects carried out as Marketing Analyst
Headsweats is the leader in ultra-light, supremely wicking performance headwear that dominates the triathlon, cycling, running, and endurance markets. For over 20 years, Headsweats has established itself as the frontrunner in technical headwear by combining the spirit of innovation, unsurpassed customer service, and well-developed partnerships with high-profile events and brands such as Tour de France, US Military Endurance Sports, Loudmouth, CAF, Spartan™, among others.
DIGITAL MARKETING AND BRANDING
Digital marketing is the A's under Headsweats sleeve to reach new customers and position the brand. They count with a large customer, partners, affiliates, ambassadors database, and digital community in social media (Facebook, Instagram, Twitter, Pinterest, and Youtube).
The right content on email marketing, Google Ads, and Facebook campaigns was crucial to engage the target audience properly.
BRAND AMBASSADOR PROGRAM 2019
Leading the project from recruitment, selection, and launch of the Brand Ambassadors Program for 2019. The number of ambassadors enrolled increased from 30 to 115 athletes from different sports such as running, trail running, marathon runners, and triathletes.
SPARTAN PARTNERSHIP
Being a partner of the world's best obstacle races brand, SPARTAN™, demanded a higher level of coordination on digital marketing activities in partnership to promote Headsweats as the official headwear provider for the Spartan Races.
BRAND EXPOSURE IN EVENTS
Headsweats participated in many conferences and events related to the outdoor and sports industry. The ideation process of the user experience and set up of each booth was designed along with the marketing team thinking about the attendee journey.
HEADSWEATS + REPREVE®
Sustainability is changing the business environment. As outdoor lovers Headsweats took a stand and adopted environmentally conscious practices, starting with the partnership with Unifi and launching the REPREVE® line, an eco-friendly line of Headwear and Apparel designed with high-quality performance properties and REPREVE® fabric.
