The scars become the pride of the athletes who did not remain on the ground after a fall, but who rose again and make it their point of pride.
ACTIVATION
Divide the line into two billboards, one at the foot of the mountain the other instead on top.
It’s only once you’ve crossed the line that you realize that nothing can bend you, even mountains.
It’s only once you’ve crossed the line that you realize that nothing can bend you, even mountains.
Credits
Art Director: Marcello Maiorana
Copywriter: Marta Gastaldo
