Intratec Performance Apparel
Projects carried out as Marketing Analyst
Intratec is a High-Performance Apparel brand that focuses on athletes from different sports like running and trail-running (short and long-distance), cycling, and more. Due to their state-of-the-art, sublimation technology is the best choice for custom-made sports athletic wear. Their high-quality, long-lasting moisture wick and breathable garments are the key reason why race organizers, brands, and runners keep looking back for the brand.
MARKETING AND DIGITAL BRANDING
To grow the brand exposure in the United States and Central America along with the production team, we manage several activities ranging from narrowing communication and polishing graphic brand identity, strengthening social media engagement, designing printed and digital applications to each of the sports events, and managing the relationship with partnerships.
The expansion of the INTRATEC made possible the partnership with different race organizers and well-known brands like UPS, Tigo El Salvador, Garmin, Super Selectos, Avon, Mapfre, Mercedez Benz Corporate Run, Gatorade, Powerade, among others.
