Cleaning Up El Salvador - Teaching for a Sustainable Future
Projects carried out as Social Media Manager & Strategic Designer
The Corporate Social Responsibility program Cleaning Up El Salvador (Limpiemos El Salvador), led by the BUSINESS ORGANIZATION FOR SOCIAL ACTION (FUNDEMAS), works towards generating sustainable development and creating environmentally resilient territories. The program's goal is to trigger a change of mindset and lifestyle, taking direct action and having a positive impact on the environment allowing in the long-term an improvement on Salvadorans' quality of life.
Fighting Global Warming and Climate Change is a challenge that requires multi-level and multi-scale actions from the private and public sectors and society. Working hand-by-hand with the community, local government, institutions, and private sector (e.g., Scotiabank El Salvador, HanesBrands, Telus International, among others).
MARKETING AND ONLINE BRANDING
As a Corporate Social Responsibility (CSR) program, we worked hand-by-hand with the private sector to lead initiatives that positively impacted the environment. Creating 360° marketing campaigns (online and offline) brought awareness to the cause, generating deeper engagement with the cause from different stakeholders. https://www.limpiemoselsalvador.org/
Website - limpiemoselsalvador.org
Animation for "The Environmental Educator's Guide"
Illustrations by Alessandra Liévano
"Environmental Nursery and Reforestation Guide"
In the framework of World Environment Day, we launched the Nursery and Reforestation Guide, which provides the technical guidelines to optimize the planting of species in the areas determined by the Ministry of Environment and Natural Resources. This document aims to contribute to environmental strengthening through the reforestation of ecosystems and the maintenance of territorial flora.
"How to Contribute to Human Well-being and Sustainability Environmental education, awareness and action"
Infographic resulting from the research "How to Contribute to Human Well-being and Sustainability Environmental education, awareness and action."
This research is the starting point of the creation of the Environmental Educator's Guide, a platform that provides educators with useful material regarding environmental impact and action. This summary infographic won the Award in Scientific Research and/or Technology in Higher Education and Research Center, in the category of Environment, an award given by the Minister of Science and Technology.
