The Yellow Shop Brand Identity Design
Lucida is an aesthetic magazine that has been launched in London initially. This magazine evokes a long and fertile relationship between dreams and art. ‘Lucida’ is the brightest start in a constellation also means how dreams sparkle in the spiritual world.
The first issue is a tribute to nightmares which usually described with horror. The Nightmare could be seen as a symbol of our deepest fears and tells unspoken night hallucinations. This issue intent to interpret symbols of nightmares through fashion design, photography and interview. Artwork collection themed ‘ Yóu Yuán Jīng Mèng’, ‘Shall We Dance With The Incubus’, ‘Another Walk In Delusion’.
Hope you enjoy this exquisite ‘dark’ journey.
Lucida Magazine
Issue 01
Graphic & layout design — Hao Zhang
Editorial Team:
Rainy Wang — Editor-in-Chief & Creative Director
Vasilisa Petrova — Art Director
Weiying Jin, Wayne Oung, Shouan Chuang — Photographers
Amy Seo, Haruhi Sun, Yiling Zhao — Stylists
Eleanor Li, Francesco Oneto — Writers
