Le Courrier de Russie

The situation :

Le Courrier de Russie is the only french speaking media dealing only with Russia. For more than 15 years it has been a traditionnal printed newspaper but it changed last year with a new full digital version. In order to amplify that shift, Le Courrier de Russie asked CBA NVM to reshape entirely its visual identity. 

The solution :

Due to its full Digital new positionning, we chose a minimal, impactful and responsive design based on the C and R of « courrier » and « Russie ». We applied a strong color palette with a deep blue and electric red in order to stand out from the competition. Furthermore, blue and red are common colors for France and Russia.

What we did 

Brand Identity

Visual Identity System

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