Crest Nicholson chose Ralph to help invigorate their Harbourside development by repositioning it as the new sports and leisure quarter for Bristol. The new direction drew upon many of the local events and activities that take place around Bristol's vibrant harbourside.

Working alongside a team of agents and stakeholders Ralph created a new visual concept for the area. A new sub-brand was developed, Harbourside Alive, followed by a set of PDF brochures which agents used to promote the commercial units available at the site.