Birdy

Services
• Art Direction
• Brand Voice
• Illustration
• Brand Identity

PERSONALITY 
BEFORE PICTURES 

Birdy is a dating app that puts personality before everything else, 
and yes, even before the pictures ! 
 
Birdy connects people based on their compatibility on core aspects of their personality (inspired by Myers-Briggs),  and compatible users have to stand out from other compatible profiles through what they have to say rather than by how they look. The pictures are then released when two people mutually liked their personality!
 
Birdy offers a more authentic experience on the app and the best connexion in real life coupled with a coaching on how to make their relationship work in the long run depending on their personalities.




The Theory
Especially in close relationships it is important to understand the others form of communication in order to avoid constant misunderstandings. It’s happened to all of us, we say something that makes complete sense to us, and then a huge argument breaks out because the other person “heard” something completely different.

Thankfully, 92 years ago Carl Jung, a Swiss psychiatrist, discovered a powerful pattern. He was able to classify these communication preferences. They are still used today, all over the world, through the Myers-Briggs Type Indicator, or MBTI for short. 
Ever heard of it? 






Discover your personality type
We would think most people already know who they are. But bare with us. After you take the test and you read the description of your personality type, you will know what we mean. You will recognize yourself in all the little things. Things that you know are true, but never realized. It is very eye opening and helps you to better understand your own actions.

Receive only compatible matches
That means that all the people you will be matched with have a personality that complements and balances yours. They will be similar enough to make communication effortless and natural, but different enough to help you grow and keep it interesting.

Get to know your matches' personality first, without pictures
It is very important for us at Birdy to focus on personality above everything else. We want you to read the book before you judge the cover. But don’t worry, you’ll still get to see your matches pictures, you just have to be a little patient and get to know them first.

If you mutually liked your personality stories, pictures are released immediately and you can start to chat 
Only you decide who gets to see your picture. Every Birdy user creates a story, with unique questions that draw out their personality. You will see the stories of all your matches and can decide who you would like to connect with further and exchange pictures with. Only if both users select each others stories will the pictures be released. So you don’t have to worry about getting spammed from people whose personalities you don’t like. And you have all the control over who gets to see your picture.



Know Yourself
Discover Your Personality Type

We all know that relationships can be hard. They are filled with misunderstandings, hurt feelings, suppressed emotions, irrational behavior, and fights.

“No matter how hard I try, sometimes it just feels like we don’t speak the same language.” Sounds familiar? It doesn’t have to! This feeling could be easily avoided if we just understood each other, and ourselves, better. How can we love someone else, or accept their love for us, if we don’t love ourselves? This is where Birdy comes in...

… We know that you are unique and that there are many levels to your personality. The test we have designed focuses on important parts of the whole. It will tell us how you perceive the world around you, and how you make decisions. Which has a strong impact on how you communicate with others.

We think it makes relationships much more effortless and enjoyable when communication styles are compatible.


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Art Director: Raphael Iglesias
Client: Birdy
Location: California,USA
Project: Brand Identity
Year: 2019

Contact: design@raphaeliglesias.com


Birdy
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Birdy

Birdy is a dating app that puts personality before everything else, and yes, even before the pictures ! Birdy connects people based on their comp Read More

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