MOTEL BARCELONA
Creation of the corporate image for Motel Barcelona, a group of companies related to design. What consists of four aspects STUDIO, SPACES, BAR and SHOP, each one identified with a characteristic color that reinforces the personality of each place.
Regarding the brand identity, it combines the most professional and experienced side with the youthful and fun side of MOTEL. Giving the brand an imposing appearance that makes it stand out and make a difference. The logo is composed of a serif typeface that provides a classic value without losing its modern personality. Accompanied by a san serif typeface to contrast and separate the parts of the logo.
The color palette is composed of almost fluorescent or neon colors, they are the unusual element that gives freshness to the brand and helps it stand out.
