Ubisoft - We Are Data

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_Ubisoft Watch Dogs - We Are Data

In the video game Watch Dogs, the city of Chicago is governed by a central operating system. The player is a hero capable of interfering with the central system. Information is at the heart of this game. With Watch_dogs WeareData, this hyper-connected world is already a reality. This is the first time that information is aggregated into a single site. It will offer users a new look at the cities in which they live.

_The goal

Create awareness around the fact that everything is connected, and accessible. Today, all data that organize our lives are in the hands of public and private companies. The power held by these organisations is huge. As much exciting than disturbing, this power, you can abuse of it when you play Watch_Dogs.

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_Awards

Cannes Lions, Shortlist, Cat. Cyber, Microsite
Golden Award Of Montreux, Gold Medal, Digital
New York Festivals, Finalist Award, Digital, Website & Microsite
New York Festivals, Finalist Award, Digital, Craft
Club des DA, Digital, site produit / site évènementiel
Club des DA, Digital, Interface / Navigation
FWA, SOTD
FWA, MOTD
Game Connection Europe, Best Digital Campaign

_Credits

BRAND: UBISOFT
BRAND MANAGERS: Geoffroy Sardin, Guillaume Carmona, Lionel Hiller, Sophie Blandin, Jean Guérin, Louis Gambini

AGENCY: BETC Digital
AGENCY MANAGERS: Xavier Blairon, Eugénie Valletoux, Thibault Cuisiniez, Michaël Korsec, Tiphaine Du-Plessis, Thomas Boutte, Damien Clanet
CHIEF CREATIVE OFFICER/PRESIDENT OF BETC: Stéphane XIBERRAS
DIGITAL CREATIVE DIRECTORS: Christophe CLAPIER, Ivan BECZKOWSKI
ART DIRECTOR: Julien Derreveaux, Loris Cormorèche, Hugo Thomas
COPYWRITER: Adrien Héron
TECHNICAL DIRECTOR: Thibault DARGEOU, Frédéric Petitpont
LEAD DEVELOPER: Nicolas Barradeau
DEVELOPMENT: Abder Zeghoud, Jérôme Birembaut, Edan Kwan, Loïc Urien, Jérémy Boutier, Simon Dourys