A phenomenal start-up, which we named looky, asked us to create their brand in 6 weeks straight.

A completely new way to share your favorite things via your favorite social media, it's all about looking, liking and recommending stuff. Anything, really.

To us – and our grand creative collaborators in the states – it felt like a “like” on steroids. Because with this service, if you like something, your friends can see you've endorsed it. Which goes a heck of a long way.

You can create your own online collection, and being the curator, you can create a whole catalogue filled with things you want to share. Everything is based on your personal recco. It's you telling the world, “look here. Me likey”. And the world answering back, “i trust you. I like that. So i just might get that".

It's your favorite people's favorite things. Bingo. Tagline!