Wonder Bake's goal is to enable everyone to create fantastic recipes in a simple way. With attractive food and functional tools, it turns cooking into a wonderful task. The client called us to do the rebranding, taking their previous logo as a starting point. Also, they requested us to create a striking and original packaging, that would make the product stand out in the shops. After some market research we decided to change the traditional transparent plastic pack for a cardboard tube, fully customized, with strong and vibrant colors, that would create the customer’s desire to collect it, reuse it, or just have it to decorate the kitchen. In order to make it visually attractive and unique we designed a system of patterns, inspired by the classic gift wrapping paper. To sum up, based on language, photographic mood and colorful patterns, we endow the brand with a magical and fun identity.