Joshua's Live Brief
Branding
This was a live brief for a Patisserie Parlour and Eatery.
My intention with this project was to keep the logo and icon simple as the name of the brand was very long. I focused on the main name - ‘Joshua’ and used this to create a minimalistic icon that projected the type of brand that it was. Using the ‘J’ I created a cake structure that could resemble the name and the brand effectively.
