TVS Motor Company was born in 1911. The company is a multinational motorcycle company headquartered at Chennai, India. It is the third largest motorcycle company in India. The company has an annual sales of 3 million units and an annual capacity of over 4 million vehicles. TVS Motor Company is also the 2nd largest exporter in India with exports to over 60 Countries
Client: Ezz El Arab
Year: 2019
Teaser phase
This is the teaser phase for TVS Motors campaign, franchised by Ezz El Arab Group. The product is Indian, and, it's the most important USP of the brand in the Egyptian market, therefore, we used the word Hindi shaped in very oriental and decorative typography, to indicate to the product's Indian background.
Revealing phase
and this how we revealed the products to the Egyptian market for the first time. star is the icon represented HLX 150 motorcycle and Crown was for King Deluxe rickshaw.
