blue∙stock∙ing
noun [C] old-fashioned (UK) /'blü-͵stä-kiŋ/
an intelligent and well-educated woman who spends most of her time studying and is therefore not approved of by some men
During the 18th-century, the term "bluestocking" was used to refer to an educated, intellectual woman; however, as learned women were something which was frowned upon at the time, the term usually came with a negative connotation, especially as these women were seen as "undesirable" or "frumpy".
Bluestockings magazine reappropriates this term in the positive and embraces the notion of the intellectual female. It is a quarterly magazine with women in mind; it focuses on topics that concern contemporary women (such as articles that reframe female representation, mindfulness in our modern age, to name a few) as well as creative avenues such as design, architecture and literature. The target market is anyone who considers themselves a "bluestocking" - in other words, someone who holds art, intellect and lively conversation about contemporary matters in high regard - despite their age or gender.
Layout, Design and Concept Developmet by Tanya Viljoen
for the Cape Town Creative Academy
