Neon is a sustainable fashion brand that aims to change our way of understanding fashion in a
more ethical, personal and creative way.
more ethical, personal and creative way.
It was a university project that included the elaboration of a branding plan and a
first campaign planification.
first campaign planification.
The campaign idea was to convey a positive and hopeful message with which to connect with
the brand's target.
the brand's target.
