The Pennesi family has been making wine for generations, and now they are moving the production to Norway to experiment with wine production at lower temperatures. The family is now growing the grapes in the famous Teverina region and importing them to Moss to be processed using traditional, natural methods.
One of the main goals of the project was to achieve a balance between the rustic Italian aesthetic and the clean feel of New Nordic Cuisine. By using handmade prints on the bottles, and thus extending that throughout the profile, we were able achieve this. We chose to couple a more traditional calligraphic serif with a modern san serif. Additionally addressing the concept through typography helped the it shine.
Work type: agency (design container)
Collaborators: Christian Rene
(Design), Rostislav Melkyuman (Development), Linn-Cecilie Linneman
(Project owner & Strategy)
