Release offers flexible and low-cost leasing of pre-assembled solar and battery equipment. This allows companies to use solar power without establishing a large-scale solar plant, and also lets users combine the benefits of solar energy with existing power supplies on or off the grid.
The Release identity is expressive and playful, balancing between start-up and innovative engineering. The logotype concept is taken from the geometric shapes of the solar cells, futuristic but with references to mid-century science and explorations profiles. The colors are warm and bright and play nicely with colder, space era feel of the logotype. In addition to the identity we also designed and developed the webpage and a tool that helps potential customers see how much of their current energy could be converted to solar. We also created a set of custom icons and illustrations to use on both print and digital media.
Work type: Agency (Design Container)
Collaborators: Alicia Harris (Development), Imrul Hasan (Development), Bjørn Korterud (Project owner)
