Unit: Sales Promotion Design
Trimester: Year 2 Trimester 1
Year: 2011
Course: Bachelor of Communication (Hons) Advertising
Institution: Universiti Tunku Abdul Rahman (UTAR)
Software Used: Adobe Photoshop, Adobe Illustrator
For academic purpose only.
Trimester: Year 2 Trimester 1
Year: 2011
Course: Bachelor of Communication (Hons) Advertising
Institution: Universiti Tunku Abdul Rahman (UTAR)
Software Used: Adobe Photoshop, Adobe Illustrator
For academic purpose only.
This is a virtual campaign of Clean & Clear.
THE CAMPAIGN
Product: Clean & Clear Active Clear Speed Clearing Gel
Theme: Speedy Pimple Clearing
Target Audience:
- Young females
- 18-25 years old
- Loves dating
Target Audience:
- Young females
- 18-25 years old
- Loves dating
Campaign Goal:
- Get consumers to know, try & buy the product
- Get consumers to know, try & buy the product
- Increase sales of product
Advertising Appeal:
- Emotional Appeal
- Solve consumers’ problem effectively in shortest time
- Have important dates on the next day
- Reduce appearance of acne from 4 hours
- Will not miss their dates & can be confident when socialize with their friends
- Emotional Appeal
- Solve consumers’ problem effectively in shortest time
- Have important dates on the next day
- Reduce appearance of acne from 4 hours
- Will not miss their dates & can be confident when socialize with their friends
The sales promotion campaign consists of an innovative medium, a poster, a direct marketing, a sales promotion ad for the event "The 4-hour Rush" and the event and another sales promotion ad for another event "Shoot Your Pimples".
Only parts that were done by me were uploaded.
The product image was taken by my groupmate.
Innovative Media: The Pimple Mirror
Direct Marketing: Memo Pad
Sales Promotion Ad: The 4-hour Rush
Sales Promotion: The 4-hour Rush
