My friend had set up a green business company called Walking Barefoot (Instagram: @yoga.nature.heal), and commissioned me to create the logo for it.
The full logo with the brand name alongside it.
The themes within the brand was to promote connection between humans and nature, and to imprint the idea of consciousness where we left nothing but footprints in a zero waste mentality of living.
The design was delivered with a business card design for the client.
To do this, I incorporated the human footprint with the Fibonacci spiral frame lightly framing the back of it. As the elements of nature was important to the brand, leaves and a water droplet were used in place of toes. A warm, handwritten stroke was used for the logo, accompanied by handwritten font for the extended logo.
The core of the logo was in the footprint and the Fibonacci spiral frame, which serves as a reminder of how humans are a part of nature.
Note: The logo has since been refreshed and updated as the business has undergone some changes recently in its product.
