A bờ cờ - Tam giác vuông tròn (A B C - Triangle Rectangle Circle), an open festival for fresh designers and copywriters. This festival includes 4 main sessions: exhibition, training, talkshow, and interview. Its purpose is to attract new human resources, to create job opportunities, to inspire and equip the young creative people with the necessary skillset, as well as to establish a foundation concept about “agencies” for them.
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Mood
Fun - Basic - Creative
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Concept
“The starting point for creative people”
The logo represents the most basic but fundamental elements of those who are from the Creative department:
Copywriter
A: Appropriate
B: Bold
C: Creative
Designer
Triangle: dynamic, courageous, enthusiastic
Rectangle: accurate, enduring, wise
Circle: empathic, exalted, creative, attractive
Starting with the basic geometry elements: triangle, rectangle, circle. However, with the creativity of the participants, these elements will be changed into many different icons.
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Palette
Using only 3 basic colours: red, blue, and yellow. However, there is a slight change in the red and blue colours to make them be trending and vibrant to suit with the festival atmosphere.
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Visualization
To illustrate the four activities of the festival (exhibition, training, talkshow, and interview) in a simple but dashing and creative sense, all of the objectives and people will be replaced by basic geometry elements.
The triangles, rectangles, circles are arranged in different positions to describe each activity in a funny and witty manner.
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Introducing video about the Exhibition’s activities
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Key visual
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Typography
The “Lot” font has a significant attribute, which is all of its alphabet letters are created from simple geometry elements. Combining with the “Montserrat Alternates” font (modern, easy-to-read, and witty at the end of the letters).
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Event kit & merchandises
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Wesbite
The website provides information about the festival, it is also used for buying online tickets, and allows participants to freely design their very own icons.
The participants' designed icons will be their personal avatars (profile pictures) when entering the festival, and will be check-in through a tyvek wristband.
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Event intro
Introduces about the 4 activities of the festival: Exhibition, Training, Talkshow, Interview.
Sources: VietNam's First Portfolio Night, Spike Asia 2018, Design Lab TDTU
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Ticket
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Invitation letter & online
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Event space
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This CIP (Corporate Identify Program) is used for the biggest event in 2019 of Ton Duc Thang University's Faculty of Industrial Fine Arts.
