Journey
Freeletics - This is my journey campaign 2019 | 2020
NO HUMAN ENDEAVOUR IS PURELY LINEAR. NO JOURNEY IS A STRAIGHT LINE
With this campaign we intend to spread out the message that Freeletics empowers your journey, but you are the author of your journey.
With films that captures our storytelling goals: our campaign is centred on real human stories, on real journeys, told by real people.
With films that captures our storytelling goals: our campaign is centred on real human stories, on real journeys, told by real people.
MANIFESTO FILM
No matter your goal, your journey is not a straight line. And you’re not the character, not the villain or the victim. You're not even the hero. You're the author. You own the journey from the first day to the very last.
THERES, @SISSORSTREAM
Theres, @Sissorstream for the Freeletics "This Is My Journey" campaign.
HUSSAIN MANAWER
Poet and mental health activist, Hussain Manawer recites "My Journey" as he opens the lens on Ilford, the neighbourhood that made him.
ALEX SCHUTZ
Alex Schutz for the Freeletics "This Is My Journey" campaign.
WONDERBOY UFC FIGHTER
Stephen Wonderboy Thompson for the Freeletics "This Is My Journey" campaign.
MARC TER STEGEN
Marc ter Stegen for the Freeletics "This Is My Journey" campaign.
