The following video is a light-hearted look at the affect that relationship marketing / CRM campaigns have on the relationship between consumers and brands when marketers and agencies use new emerging channels such as email and SMS without the right technology to help them manage these campaigns.
ABOUT ADORA
Adora, Integrated Relationship Marketing, enables you to engage with consumers to listen and learn by storing consumer data and tracking how they interact with your brand across multiple touch-points. By listening and getting to know your consumers with Adora, you increase the relevance of your marketing on an individual consumer basis, increase retention and grow loyalty.
Adora, Integrated Relationship Marketing, enables you to engage with consumers to listen and learn by storing consumer data and tracking how they interact with your brand across multiple touch-points. By listening and getting to know your consumers with Adora, you increase the relevance of your marketing on an individual consumer basis, increase retention and grow loyalty.
CREDITS:
Client: Global Vision
Film & Editing: GoTrolley Productions
Production Agency: Stonewall +
Creative Direction: Andy Ellis, Adam Whitehouse
Design: Joelle Snaith
Post Production & Animation: Harold Durnez
