“News at noon” is the prime-time
and one of the most watched TV programs
of CCTV network.
and one of the most watched TV programs
of CCTV network.
Concept 1: Infinite Transformation
(Art direction and CG)
This is one of the concepts that I took part in not only as an art director but as a designer too. The concept is all about information flow, the constantly turning and changing world around us and it’s about speed, speed with which news is delivered to its viewer.
Concept 2: liquid gold
(Art direction)
(Art direction)
This is the exploration of 2 iconic colours (red and gold) as the symbols of prosperity and success, economical pride and global expansion. The atmosphere in this concept is darker and more minimal, which perfectly correlates with antique gold covering and decoration of grand palaces and sacred halls.
Done as part of N3 Design team.
CG Generalists: Obmoin Anton, Poleshko Andrey
Full project here: https://www.behance.net/gallery/92042321/CCTV-4-News-At-Noon
CG Generalists: Obmoin Anton, Poleshko Andrey
Full project here: https://www.behance.net/gallery/92042321/CCTV-4-News-At-Noon