A Little Bit of Britain is a New Zealand based British mini-mart which operates largely out of the South Island. I have been approached to design a logo that represents their brand and the British expats of New Zealand. The client desired a logo which aligned with the likes of their competitors and could be recognised at a glance. From this, I developed the clear and concise typography alongside an unmistakeable emblem. 

In order to increase customer loyalty, my client established a scheme in which carts of certain monetary values can be exchanged for gift vouchers. I used the colour palette and incorporated it onto these cards to create a sense of brand-unity. The client wanted a very minimalistic design which is transferrable amongst their printed and digital media. To give a lasting impression on their customers, I designed a paper bag which fits with their brand identity and provides a walking advertisement. 

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