Superdry Ride.
Branding Concept
Superdry is a well known premium brand that is dipping their toes and taking over various markets, such as Sport & Snow. However, what if they were to approach one of the fastest growing industries, cycling?
With the idea of Superdry Ride and their Japanese culture influence, it seemed an ideal opportunity to focus the project around the extreme sport of Keirin racing, a track sport that reaches up to 70kph with no brakes... After in-depth research, the Kokura Collection was generated in lycra fashion yet still retaining the traditions of the Superdry brand, detailed, influential, quality &, stylish.
Please note, this is just a self initiated concept only.
