Once in a while someone does something extraordinary. In this case cycling 2,000+ miles from Cheltenham, UK to Bugibba, Malta to raise money & awareness for male mental health charity, CALM.

This wasn’t just an excuse for a jolly, this adventure was built around a passionate cause close to Mike Swinford’s heart. With a strong supportive network behind him, we were eager to join the cause and assist where possible.

If you know Mike, you will know is one of a kind, therefore we created a brand to match his personality. Having a playful approach, yet informative enough to show that he meant business. From this, we were able to create a sponsorship pack to help donations that also included the knitty gritty details of his trip.

This was a personal challenge that wasn’t going to be easy, so we didn’t stop there. As a little surprise, we designed a kit for his travels that included a few essential details…

To find out more about CALM, visit: www.thecalmzone.net