The Signé Toqué! group has been a staple of Montreal gastronomy for over 25 years. When Burger T!, the group’s latest burger-centric venture opened in Time Out Market Montreal, we knew it had to lend itself to owner Normand Laprise’s trademark cleverness and simplicity. That’s why, inspired by iconic Quebec diner logos and kitsch humour, we created a personified emblem using Laprise’s own signature. A unique visual identity was then created, capable of living and standing out in the modern food court.
Agency: Sid Lee
Client: Normand Laprise
Creative Director: Simon Chénier-Gauvreau
Account Director: Claire Pouly
Account Executive: Catherine Bédard
Art Director: Cécile Tousignant
Photographer: Thanh Pham
Awards: Idea 2020 | Branding & Logo | Bronze
Creative Director: Simon Chénier-Gauvreau
Account Director: Claire Pouly
Account Executive: Catherine Bédard
Art Director: Cécile Tousignant
Photographer: Thanh Pham
Awards: Idea 2020 | Branding & Logo | Bronze
