To understand and learn branding and packaging in a 2 week course, i chose NAIL POLISH as a product and followed design processes in developing a new brand and primary packaging for a nail polish.
Primary Research
Market study
User study
Research inferences and analysis
Brainstorming and ideation for primary packaging.
Finalized Key features: angled brush, smaller quantity of polish, better grip of brush.
MOOD BOARD
Color palette
Brand name and Font ideation
Final brand name and identity
Final packaging
Kiosk display
