Oversaw comprehensive identity campaign to reposition leading CanadianTV network. Impacted growth and success for network, including an increase of 800,000 key uniques across key demos- the US equivalent of 3 million uniques. Launched of new spin-off channel. Gained status as Canada’s leading cartoon exporter, by leading complete re-branding of TELETOON.

 

Work received three Promax/BDA Design Awards for Excellence in On-Air ID and Logo Design