Appit Interaction - App Icon & Logo Design

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Here is the New Logo and App icon design for "Appit Interaction".

We got contacted by Appit team to design a mark for them that can also be used as an app icon.

After understanding the requirement and having calls.

Logo should be simple, The icons should follow design guidelines for iOS and Android respectively.

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About appit

appit CRB Checker helps you access your Credit Reference Bureau (CRB) report which shows whether or not you have been listed positively or blacklisted by lenders like banks, micro-finance institutions, SACCOs or even mobile lenders. For a small fee, this app allows you to see your full reported credit/loan history with clear balances for each loan, performing loans (positive listings) and non-performing loans (negative listings) as reported by lenders.

Country or Location
Kenya, East Africa

Project Voice

Our brand should communicate confidence in the service we offer, fun but serious and welcoming tone. Consider also that this is more like a banking service, so confidentiality and freedom is important to be imbued

Success Criteria

Customers can find the app and service easily and refer their friends to Appit.

Tasks Done

• Logo Design

• Brand guidelines

• Letterhead design

• iOS and Android app icon design

appit logo Is a combination of "a" mark with circle with a small cut & roundness for smoothness & flexibility in the bottom that depicts perfection and the layman - being the center of the business.

Since appit mission is to solve a layman's problem.

Logo Construction

Colors

appit Logo color should be used on 45° degree angle only with given colors only while using gradients in logo. for other usages images attached below.

Font Selection

appit logotype should be used only with montserrat font only in lowercase letters.

Usage on Backgrounds

Below is the final logo on different background. Since the logo is going to be used in different backgrounds. So the usage of logos on different color background showed be decided before.

Spacing & Guidelines

The spacing around the logo should be equal to "X" shown in below image. "X" is equal to the half height of the logo. Logomark should not be used less smaller then 16px and Complete logo along with text should not be used less then 100px.