BACKGROUND
There has been a spike in accidents and injuries reported recently involving riders. There is
an urgent need to address and heighten the level of public safety awareness involving riders.
PROBLEM STATEMENT
There has been a 64% increase in accidents which are related to riders. Riders are rushing,
overloaded & looking at their phones while riding.
OBJECTIVE
• Create awareness amongst young adults on rules and regulations of riding, instilling
responsibilities when riding.
• To let riders be more appreciative & responsible towards their surrounding.
TARGET AUDIENCE
Primary:
Age Group between 16-35 years old.
Secondary:
Above 35 years old & the general public who wish to understand about
riders’ hazards and safety.
CLIENT
CAMPAIGN ADVERTISING
The series of posters will be displayed at Nparks and the nearby bus stops. It is to create an awareness and to educate public and PMD riders to be more gracious and considerate when riding.
The “Thank You” campaign is a way of showing appreciation to people who are considerate in sharing the space while riding. So Thank You for being mindful and responsible in sharing the space.
STANDEE CHARACTER
Displaying the standees around the Nparks area to act as a reminder for riders and public to be gracious and consider when using and sharing of the space. These will allow everyone to enjoy their rides
and be safe.
SOCIAL MEDIA PLATFORMS
P-VIDEO
