KHAOLAK LAGUNA

KHAOLAK LAGUNA / brand identity

If you have ever longed for the fascination of oriental civilization and nature, Khaolak Laguna is located on Phang-Nga, Thailand where the various Eastern arts, the nature of the Andaman sea and the greenery of the Khaolak-Lamru National Park combine..

The objective of this project was to create a strong concept and consistent branding for a hospitality concept that offers contemporary experience of luxury and exhibits a direct connection with the surrounding nature. In brand attitude, the hotel is built according to oriental and luxurious architecture with the scale of high-class rooms, restaurant, spa, pool.. the brand identity image is also particularly focused. In the solution, we have focused on its name and meaning, trying to find something abstract & visualize it in a simple graphic form.

Thai textiles began as a way of life and over time, they have become arts. Handwoven and hand-dyed, these textiles require high level of skills and painstaking attention to detail. Through a designer's unique visions and skills, local weaving techniques and handicrafts are transformed into brand identity that reflects both a sense of universal elegance and contemporary design.

logo concept :

The old logo was created from a diamond shape as original meaning of the “Diamond”and combined with new concepts. Wicker and Weaving works are cultural products and way of life that occurs in Phang Nga province. They are craftworks reflecting Thai identity at the international level. Therefore we then use wicker works with unique patterns of the area as a core concept for developing, modifying, reducing and creating stories until getting a new symbol and new logo. The structure of the hotel is based on the same layout as the hotel floor plan, which is divided into different zones, including, residential area, restaurant, pool, beach front. When looking at the whole picture, it looks like a village of the local people. The new logo can be used to decorative other parts to create a communication in one image, resulting in the hotel being unique.