GUTO'S - PAO DE QUEIJO
After successfully launching and running India’s first Brazilian restaurant in Pune and Mumbai, Boteco Restaurants decided to enter the global retail market with their top selling product - Pão de Queijo - Brazilian cheese bread, in the frozen food segment. This product is not just Brazil’s traditional snack but also brings with it the country’s way of life that is spirited, easy and energetic. A versatile snack that is easy to eat and can be paired with anything.
BRAND STORY
From the colonial town of Minas Gerais, Brazil comes a legend. Loud, unapologetic and hard to miss, Guto believes having a snack, like having a conversation, should come easy.
At Guto's, we are inspired by laughter, stories and good times. We celebrate Brazil and all things good through our authentic cheese bread - no secrets, no fuss. Simple, delicious, easy - today and every day. Let's break bread together. Boa.
Inspired by an art deco style, the logo comprises bits and pieces of the personality and Brazil using simple, bold shapes.
The identity of Guto’s was built on 4 pillars:
Sun - Tropical land, where the sun always shines.
Surf - The beaches, the waves, the vibes.
Surf - The beaches, the waves, the vibes.
Flora - The boundless natural beauty.
Persona - Chef Guto from Minas Gerais - a man you cannot ignore, a man you will love.
