BRIEFING
As there are no two without three, the Evolution Hotel decided to launch its third edition of its crafted beers. This time, an Evolution Blonde Ale. The objective was, once again, to reflect the irreverent and fun attitude of this hotel through the label and packaging.
IDEA
If the traditional world of hotel merchandising (between “key cards” and menus) needs to freshen up, then there's nothing better than having a fresh beer at hand. Instead of focusing on the drink's characteristics (the hotel is not the manufacturer), the graphic work pitched into the Evolution Hotel's unique architecture, design and atmosphere.
Through illustration and the use of flowing glowing lines and vibrant colours, this project looks to embody the Hotel strongest features and atmosphere, resulting in an original bottle that reinforces the cheerful and relaxed spirit of the Evolution brand.
Client: Evolution Hotel Lisbon
Designer: Anne-Laure Chauvin
Copywriter: Gonçalo Loureiro
Project manager: Nadia Feliciano
Artworker: Estela Pereira
Photographer: Maria Cardeiro
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