The Port of Montreal is a small, inland port in Eastern Canada. These factors allow it to handle cargo more flexibly and efficiently than much larger competitors.
However, because it competes with ports like New York and Boston, it is rarely top of mind for industry executives. To change this, the Port needed a new platform that expressed its "Ship different" ethos.
Presenting Form & Flow: The Art of Shipping.
The Port embodies both these contrasting yet complementary forces. It represents form through its complex machinery, cargo, and expert processes. But it also expresses the flow of trade routes, efficient operations, and connectivity.
Photography
Its expansive docks became the subject of the photography campaign. Through the lens, industrial elements transformed into objects of unexpected beauty that revealed the Port’s dual nature.
Its expansive docks became the subject of the photography campaign. Through the lens, industrial elements transformed into objects of unexpected beauty that revealed the Port’s dual nature.
Design
The resulting photos were laid out in a flexible design grid system that itself exemplified the principles of form and flow. This allowed for precise, consistent messaging that could be adapted to key markets.
