• Brooklyn-born Apotheke is a luxury home fragrance brand known for its minimalist style. With products spanning a variety of formats, we evolved the previously strict layout into a more adaptive packaging system. In doing so, we made sure to keep the brand’s inherent simplicity and translated it to an iconic layout able to accommodate any number of future scents and limited edition products.

    Role  Art Director / Designer
    Client  Apotheke
    Creative Direction  Chris Dowling
    Copy  Kathryn Butler
    Strategy  Rachel Darivoff
    Associate Designer  Audrey Law
    Agency  214
    Case Study Photography  Cody Lidtke