The SpiritAir branding project was a response to a college brief to brand an airliner company that provides business class travel with a lower carbon footprint than the competition. The colours used are natural blues with a slight urban feel in there as well, and the use of Futura was to evoke the cleanliness that the company was providing.
The imagery on the business cards and letter head is designed to have the same Clean yet Urban feel to it to communicate both the lower carbon footprint and the targeted market of business travel.
The logo utilises a gradient of the two colours prominent in the desgin, but works well in single colour as well.
Presented together, the Livery and stationary.
