Melvær&Co AS's profile

Identity - Rogaland County Council

An identity entirely based on sound
Rogaland is a County of contrasts, from the seamlessly endless beaches and flat pastures of Jæren to deep fjords, shouldered by granite cliffs hundreds of meters tall, in Forsand. Rogaland can be remote like the thousands of uninhabited islands cast in to Ryfylket or central like Stavanger home to Michelin starred restaurants and some of the worlds best street art. By using sounds and sound waves we where able to harmonise all these contrasts in to one identity, one way of communicating that brings us all together.
The sound waves echoes both fjords and mountains, the rural and the urban, 
the technical and the organic.
In the video below you can see the identity at work. We used the sound of quality schooling to promote the County Council run high schools.
Awards: 
Gold - Identity - Kreativt Forums Sterk Reklame 2019 
Grand Prix - Kreativt Forums Sterk Reklame 2019

Thanks to:
 Our client: Rogaland fylkeskommune
Partners: Vinterfilm and Sweet Music
Identity - Rogaland County Council
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Identity - Rogaland County Council

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