Good Buy S.C. is a Polish online company that deals with B to C business. They don’t distribute a specific product, but buy from different suppliers and sell on platforms such as Amazon and Allegro (a very similar Polish version of Amazon). They choose their providers carefully, in order to provide their customers with the best products online.
For the main concept, I decided to focus on communicating the idea of GOOD QUALITY, using the international symbol for “good, all in order” consisting of the thumb and index fingers touching in the shape of a circle.The logo is clean and linear, in order to transmit professionalism and competence, the contrast between the two words “good” and “buy” is given by the use of two slightly different fonts. The shade of blue stands for stability, trust, and confidence. Furthermore, the initial “G” can also stand by itself to mark smaller items or in a digital signature.
While designing the business cards for the same company, I decided to resemble a credit card, since when buying items online, especially on Amazon, this is the main instrument used by customers. On the final product, the name of the company appears in place of the cardholder name, and the same thing goes for the info. During the printing process, the microchip of the business card was laminated in silver paint in order to transmit the idea of an authentic credit card.
