Description
The aim of this project is to design a creative intervention for the purpose of cultivating health awareness in young learners and their parents or teachers. Students had to work in groups to develop an educational toolkit that are aligned with a relevant children’s healthcare themes and will incorporate educational tools and activities, projects, games, etc for children in a specific age group. Students were ultimately be required to translate their research and reflections into an appropriate packaged, information design product, with the aim of providing an engaging and experimental learning environment for children. Essentially, establish a successful way of learning through play.
Rationale
Rhythm and concentration were used as the golden thread for the concept. Children with ADHD lack most of all concentration and according to the research one of the things that help children focus and concentrate is rhythm. Various interpretations of rhythm and how it can be applied in a way that children can associate with it was developed as a solution. The name of the brand is Upbeat. Rhythm can be dull if it slow and unchanging, Upbeat was chosen because the target market is children who enjoy playing and has a lot of energy. A hopping bunny was incorporated into the logo, because rabbits have a connotation to tempo and they are seen as energetic animals. Motion is crucial to breaking through to children with ADHD.
Collaborators:
- Daniel Conradie
- Carelize Jacobs
