"Wish you were here" was a very successful Youth Travel Marketing Campaign on the Australian market that showcased destinations all over the globe. The idea behind these posters was to show the viewer the difference between travelling "digitally" through pictures or by actually being in those locations, seeing, feeling & experiencing everything. Hence why the blurry & fuzzy side of the picture represents your travel experience digitally versus the sharp & beautiful side experienced by proper way to travel. This campaign has rolled both in print through A1 sized posters and also digital LCD screens & displays, social media and email newsletters.