Rubies in the Rubble

  • For a brand that finds flavour in flaw and abundance in waste, how do you make the overlooked, unmissable?

    Creating condiments from fruits and vegetables that would have otherwise gone to waste,
    Rubies in the Rubble are a brand with an idea that needed to grow beyond the farmer’s market. 

    With the creative idea of ‘relish the discovery’ as our starting point, we explored a design language
    that retains some familiar category cues while pressing into new territory, both reassuring consumers and appealing to their inner curiosity. All of this while celebrating both the deliciousness
    of the product and the driving purpose of the brand in a bolder, more stand-out way.

  • Photography: Patricia Niven
    Food & Prop Stylist: Olivia Bennett
    Designed at Pearlfisher.