The Brief: The Abu Dhabi Agriculture &Food Safety Authority (ADAFSA) has been by His Highness Sheikh Khalifa Bin Zayed Al Nahyan, in his capacity as the Ruler of the Emirate of Abu Dhabi. It aims at developing a sustainable agriculture and food sector and protecting the health of animals and plants to enhance the bio-security and achieve food security

The Task: To come up with a consumer awareness campaign to communicate the idea of ​​establishing ADAFSA, which was formed by merging 3 precedent Authorities: Abu Dhabi Food Control Authority - Abu Dhabi Farmers Services Center - Food Security Center.